The cost of the picks relates to the cost of the material and labor used to create them. We use an extremely expensive, highly proprietary composite material that must be milled with precision that accounts for the bulk of the cost of each pick. The creation of a pick from this exceptional stock is also very labor intensive. Picks are CNC machined, then beveled and polished by hand before being laser etched.

We believe, however, that the result is well worth the price. Read some of the reviews on the product pages at our store and you will see what others are saying about the value of a BlueChip Pick.